The Power of Slogans: Con Man / Politician Similarities--Part II

--Political Season turns out to be a Great Teacher of Con Man Jargon Power

For those who wonder why "abbreviation" is such a long word, and why a diplomat thinks twice before saying nothing, we hope this will serve as a primer on the con man / politician relationship.

For starters, let's examine a few of the most impact-filled political slogans of history (from past Presidential campaigns):

> In Your Guts, You Know He's Nuts. Powerful putdown of Barry Goldwater in the 1964 Presidential race.

> Acid, Amnesty, and Abortion. Potent slogan, lifted from a statement by a prominent Democrat, used against George McGovern in the 1972 Presidential campaign.

> A Chicken in Every Pot, a Car in Every Garage. A strong slogan, effectively employed by Herbert Hoover in his 1928 landslide bid.

> Where's the Beef? Popular slogan, catchy phrase ,revered especially by late night talk show comedians.--but one that did not do Walter Mondale any good in his 1984 campaign against Ronald Reagan, who won 49 states. Probably because these 3 simple words were too vague, did not ring any particular bells.

> Ma, Ma, who's my Pa? When James Blaine used this slogan in his 1884 campaign--referring to his rival, Grover Cleveland's 1874 cotribution of an illegitimate child--it backfired. This was, perhaps, the first major attempt at "gutter politics" in U.S. history. Cleveland became the next President that year.

> Better Dead than Red. Powerful slogan which sprung up during the Eisenhower Presidency of the 1950s. "Left-wingers" and Communism were super-taboo in those days Lead to 2 Eisenhower landslides.

> Hey, Hey, LBJ, How Many Kids did you Kill Today? This bottom-of-the-deck slogan is said to have influenced Lyndon Johnson to pull out of his 1968 Presidential re-election effort altogether.

< Lips that Touch Liquor Must Never Touch Mine. Memorable slogan from the Temperance movement at the turn of the 20th Century

Now, let's examine a few catch phrases that can easily apply to the con man, and see how they might line up, comparably, to juice a political campaign:

> Boldly Going Nowhere. Could be used by any contender against any incumbent.

< You Can't Fall Off the Floor. Meaning, you may as well elect me (contender). Things couldn't get any worse.

> Hermits have no Peer Pressure. For any candidate pushing the isolationist line--get out of the UN, reel in all armed forces from around the world, concentrate on "Fortress America," go out in the backyard and eat worms.

> A few Clowns Short of a Circus. For the contender pointing a finger at an incumbent's inept administration.

> Capital Punishment isn't for making examples: It's for Making Bad People Dead.
Obviously, for those favoring cap;ital punishment. (This one is probably too long, though, to make an effective slogan.)

Biggest difference between a politician and an accomplished con man is illustrated by the old principle: Never miss a good opportunity to shut up.. The good con man knows that, at the right time, silence can be golden. The average politician hasn't seemed to have learned this lesson yet

If in doubt, you can always enhance your victimhood and cast your vote for the slimy weasel. When emotion trumps logic in elections--as sadly, it often does--this seems to be the only way out.

Or, if you can't figure a logical way out of the vote-choice dilemma, follow the Yogi Berra advice: When you come to a fork in the road, take it.